Upside

Overview

Upside – a retail technology company and digital marketplace on a mission to help communities thrive – is the leader in connivence store and gas cash back loyalty technology for businesses and consumers. In recent years, the company has launched in the restaurant and grocery retail space and needed a strategic PR strategy with smart execution to position itself as a major player in these industries and stand out amongst its competitors.

Nicole Communications was hired to build off its strong knowledge and media relationships within the grocery, retail and restaurant B2B publications to position Upside as a thought leader for customer loyalty, increase coverage of company announcements and execute a proactive editorial strategy for Upside to provide spokespersons and data for various topics of expertise.

Services Provided

PUBLIC RELATIONS

  • Editorial Calendar Strategy Development
  • Media Contacts Research, List Building & Outreach
  • Conference Media Research & Strategy
  • HARO and Qwoted Journalist Inquiry Monitoring and Pitching
  • Interview Coordination

COPYWRITING

  • News Releases
  • Customized Pitches
  • “Trends Snapshot” Content Series

Results

Nicole Communications’ strategic public relations efforts generated increased coverage for Upside in the grocery, retail and restaurant industries with more than 50 story pickups (and counting), 145K reader impressions, $15K publicity value and more than 101K social media coverage views. In addition, Nicole Communications proactively built relationships with customer loyalty marketing publications and media contacts which has resulted in Upside getting coverage in these publications to expand their thought leadership expertise.

Below are sample media article highlights and features secured:

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