Overview
Upside – a retail technology company and digital marketplace on a mission to help communities thrive – is the leader in connivence store and gas cash back loyalty technology for businesses and consumers. In recent years, the company has launched in the restaurant and grocery retail space and needed a strategic PR strategy with smart execution to position itself as a major player in these industries and stand out amongst its competitors.
Nicole Communications was hired to build off its strong knowledge and media relationships within the grocery, retail and restaurant B2B publications to position Upside as a thought leader for customer loyalty, increase coverage of company announcements and execute a proactive editorial strategy for Upside to provide spokespersons and data for various topics of expertise.
- Upside Unveils Inaugural Consumer Spend Report and the Rise of the ‘Uncommitted Customer’
- Giant Eagle and Upside Partner to Offer More Personalized Value to Customers
- Chime Partners with Upside to Provide Cash Rewards to Chime Members for Everyday Purchases
- Schnucks and Upside Unveil New Co-Branded App to Boost Rewards Program Membership and Engagement
- Upside Partners with Associated Wholesale Grocers, Inc. to Unlock New Profit Generation Opportunities for Its Members
- Mobile Payments and Refreshed Branding Coming to Upside
- Upside Rescues Over One Million Pounds of Food with Help from Customers and Retailers
Services Provided
PUBLIC RELATIONS
- Editorial Calendar Strategy Development
- Media Contacts Research, List Building & Outreach
- Conference Media Research & Strategy
- HARO and Qwoted Journalist Inquiry Monitoring and Pitching
- Interview Coordination
COPYWRITING
- News Releases
- Customized Pitches
- “Trends Snapshot” Content Series
- Bylined Articles Content Assistance
Results
Nicole Communications’ strategic public relations efforts generated increased coverage for Upside in the grocery, retail and restaurant industries with more than 100 stories secured (and counting), 500K reader impressions, $65K publicity value and more than 2350K social media coverage views. In addition, Nicole Communications proactively built relationships with customer loyalty marketing publications and media contacts which has resulted in Upside getting coverage in these publications to expand their thought leadership expertise.
Below are sample media article highlights and features secured:
GROCERY/RETAIL MEDIA
- Store Brands: High-Value Private Labels a Threat to Regional, Independent Grocers (Upside Byline Article)
- Progressive Grocer: Grocers Gear Up for Memorial Day (Upside Trends Snapshot Series)
- Supermarket Perimeter: Associated Wholesale Grocers partners with Upside
- Grocery Dive: Regional grocer expands digital promotions with Upside
- Drug Store News: Schnucks, Upside unveil co-branded mobile app
- Chain Store Age: How to Win Over Pessimistic Consumers (Upside Consumer Spend Report)
- The Packer: Heritage Grocers Group Expands Upside Partnership
- Retail Brew: Loyalty programs are having less of an effect on consumer behavior (Upside Survey)
- The Produce News: Upside and Price Chopper/Market 32 Deepen Collaboration to Boost Consumer Benefits
FUEL/C-STORE MEDIA
- Convenience Store News: Convenience Retailers Deploy a Mix of Techniques to Attract Fuel-only Customers
- CSP Daily News: Circle K, Shell and bp Offer Cash Back on Fuel with Chime (Upside Partnership)
- NACS: Does Loyalty Membership Equal Increased Loyalty?
- CStore Decisions: Upside Unveils New Dashboard
RESTAURANT/FOOD MEDIA
- QSRWeb.com: Upside rescues over 1 million pounds of food | QSR Web
- Fast Casual: Upside refreshes brand, expands into mobile payments | Fast Casual
CUSTOMER LOYALTY/MARKETING MEDIA
- The Wise Marketer: SHOP ‘n SAVE Partners with Upside to Enhance Customer Value
- Loyalty 360: Schnucks Pilots New Rewards App