
Overview
SproutWorld is the maker of the world’s only patented pencil and makeup liners that grow into flowers, vegetables, plants, fruit and trees after you’re done using them. Since 2013, SproutWorld has sold more than 65 million plantable pencils in more than 80 countries. The U.S. is one of the top three markets for their eco-friendly consumer products, and the company executed numerous public relations efforts over past decade to increase brand awareness, which has dwindled in the past few years.
Nicole Communications was chosen as the U.S. PR Agency of Record to deploy multiple strategic public relations campaigns in mid-2023 to increase media placements in national, sustainability, B2B marketing, mommy blogs and consumer publications to help increase product features during their busiest sales seasons (Christmas, Valentine’s Day, Easter, start of spring, Mother’s/Father’s Day, summer and back to school).
- SproutWorld Launches New Earth Edition with 12 Pencils to Plant Each Month and Enjoy Home-Grown Fruit, Herbs and Flowers
- Celebrate Spring’s Arrival with New SproutWorld Plantable Pencils that Grow into Plants, Fruit and More for Easter Baskets, Gifts and Crafts
- ‘Spread the Love’ on Valentine’s Day with SproutWorld’s New Plantable Pencil Edition that Grows into Flowers, Herbs & Fruit
- SproutWorld Launches New 2024 Promotional Gifts: Plantable Pencils that Grow into Cucumber, Eternity Flowers, Melon and More After Use
- Sow Joy this Holiday Season with SproutWorld’s New ‘Festive Love’ Plantable Pencil Edition that Grows into Trees, Herbs and Flowers
- New SproutWorld Kitchen and Herb Plantable Pencils Grow Into Melons, Eggplant Cucumber and More After Use
- SproutWorld Celebrates 10-Year Anniversary of Blossoming Business with World’s First and Only Plantable Pencil
Services Provided

PUBLIC RELATIONS
- Campaign Development
- Media Contacts Research, List Building & Outreach
- HARO, Qwoted & Featured Journalist Inquiry Monitoring and Pitching
- Interview Coordination

COPYWRITING
- News Releases
- Customized Pitches
- Interview Talking Points
Results
Nicole Communications’ strategic public relations efforts generated impressive results for SproutWorld with more than 125 media stories secured with 20 million reader impressions, $1.4M publicity value, more than 3M social media coverage views and 170K social media engagements. Below are media article highlights and features:
National Consumer Publications
- Oprah Daily: 35 Best Gifts for Gardeners 2024 – Unique Ideas for Plant-Lovers
- TIME: Best Gifts for People Who Have Everything
- US Weekly: 24 Last-Minute Easter Gifts for Him, Her and Kids
- Forbes: Holiday Gift Guide 2023: The Best Gardening Gifts For Green Thumbs
- Food Network Magazine: Food Network Magazine’s 2024 Green List
- Buzzfeed: 41 Stocking Stuffers Both Kids And Adults Will Love
- New York Magazine (The Strategis): 63 Best Gifts for Teachers 2024
- NewsBreak: One-of-a-kind Mother’s Day Gifts
- Good Morning America: Shop GMA | These pencils are the coolest back to school find ✏️🪴
- The Pioneer Woman: 25 Best Gift That Give Back to Charities and Good Causes 2023
- U.S. News & World Report: 40 Best Sympathy Gifts of 2024: Expert Picked
- Entrepreneur: 35 Best Gifts Under $500 for New Entrepreneurs This Holiday Season
- Marie Claire: The 27 Best Eco-Friendly Gifts for Sustainable Giving
- HGTV: 43 Best Teacher Christmas Gifts 2023
- Elle DECOR: The 25 Best Gifts for Plant Lovers, According to Real Gardeners
- BestProducts.com: 46 Gifts That Give Back to Charity – Best Charitable Gift Ideas 2023
Trade Media Publications
- PPAI News: Sprout USA: The Supplier Disrupting Writing Instruments With The Plantable Pencil
- Event Marketer: Green Lights: These Eco-friendly Event Giveaways ‘Self-destruct’
- Gift Shop Magazine: Green-Living Essentials: Companies launch eco-conscious collections
- Trade Show News Network: 5 Questions to Ask Before Choosing Your Next Trade Show Giveaway
- Waste 360: SproutWorld Celebrates 10 Years of Sustainability, Plantable Pencils