SproutWorld

Overview

SproutWorld is the maker of the world’s only patented pencil and makeup liners that grow into flowers, vegetables, plants, fruit and trees after you’re done using them. Since 2013, SproutWorld has sold more than 65 million plantable pencils in over 80 countries. The U.S. is one of the top three markets for their eco-friendly consumer products, and the company executed numerous public relations efforts over past decade to increase brand awareness, which has dwindled in the past few years.

Nicole Communications was chosen as the U.S. PR Agency of Record to deploy multiple strategic public relations campaigns in mid-2023 to increase media placements in national, sustainability, B2B marketing, mommy blogs and consumer publications to help increase product features during their busiest sales season.

Services Provided

PUBLIC RELATIONS

  • Campaign Development
  • Media Contacts Research, List Building & Outreach
  • HARO, Qwoted & Featured Journalist Inquiry Monitoring and Pitching
  • Interview Coordination

COPYWRITING

  • News Releases
  • Customized Pitches
  • Interview Talking Points

Results

From July through December 2023, Nicole Communications’ strategic public relations efforts generated impressive results for SproutWorld with more than three million reader impressions, $108K publicity value, 46 story pickups (and counting), more than 78K social media coverage views and nearly 41K social media engagements. Below are sample media article highlights and features secured:

RETURN TO OUR WORK