Overview
Hissho Sushi, the second-largest sushi provider in the U.S., hired Nicole Communications to develop and execute a national public relations campaign for its Crunchy Hatch Chile Chicken roll launch. The new sushi roll was available throughout the country in various grocery retailers such as Giant Foods, Target, Sprouts, Stop and Shop, Meijer and more.
Services Provided
PUBLIC RELATIONS
- Campaign Development
- Media Contacts Research, List Building & Outreach
- PRNewswire Distribution
- Interview Coordination
COPYWRITING & GRAPHICS
- News Release
- Product Sheet
- Free Events Listing Guide
- Interview Talking Points
Results
Nicole Communications national PR campaign produced great results for the new sushi roll launch which led to more than 97.7 million impressions, 145 story pickups, 15,300 social media coverage views and 343 social media engagements. Below are proactive stories that were secured (excluding PRNewswire distribution):
- Chew Boom: Hissho Sushi Introduces New Crunchy Hatch Chile Chicken Sushi Roll – Chew Boom
- Trend Hunter Magazine: Hatch Chile Sushi Rolls : Crunchy Hatch Chile Chicken Sushi Roll (trendhunter.com)
- Albuquerque Journal: NM company, sushi chain debut Hatch chile roll – Albuquerque Journal (abqjournal.com)
- Dallas Food Nerd: ‘Tis the Season for Hatch Chiles! Hissho Sushi and Hatch Chile Co. Launch Seasonal Roll – Dallas Food Nerd
- The National Provisioner: Hissho Sushi, The Hatch Chile Co. launch Crunchy Hatch Chile Chicken Roll | The National Provisioner (provisioneronline.com)
- Philly Grub: Eat This: Crunchy Hatch Chile Chicken Sushi Roll – Philly Grub
- Deli Market News: The Hatch Chile Co. Partners With Hissho Sushi for Nationwide Launch; David Gregory and Dan Beem Comments | Deli Market News