Hissho Sushi


Hissho Sushi, the second-largest sushi provider in the U.S., hired Nicole Communications to develop and execute a national public relations campaign for its Crunchy Hatch Chile Chicken roll launch. The new sushi roll was available throughout the country in various grocery retailers such as Giant Foods, Target, Sprouts, Stop and Shop, Meijer and more.

Services Provided


  • Campaign Development
  • Media Contacts Research, List Building & Outreach
  • PRNewswire Distribution
  • Interview Coordination


  • News Release
  • Product Sheet
  • Free Events Listing Guide
  • Interview Talking Points


Nicole Communications national PR campaign produced great results for the new sushi roll launch which led to more than 97.7 million impressions, 145 story pickups, 15,300 social media coverage views and 343 social media engagements. Below are proactive stories that were secured (excluding PRNewswire distribution):