Overview
Hissho Sushi, the second-largest sushi provider in the U.S., hired Nicole Communications to develop and execute a national public relations campaign for its Crunchy Hatch Chile Chicken roll launch. The new sushi roll was available throughout the country in various grocery retailers such as Giant Foods, Target, Sprouts, Stop and Shop, Meijer and more.
Services Provided
PUBLIC RELATIONS
- Campaign Development
- Media Contacts Research, List Building & Outreach
- PRNewswire Distribution
- Interview Coordination
COPYWRITING & GRAPHICS
- News Release
- Product Sheet
- Free Events Listing Guide
- Interview Talking Points
PR Results
Nicole Communications national PR campaign produced great results for the new sushi roll launch which led to more than 97.7 million impressions, 145 story pickups, 15,300 social media coverage views and 343 social media engagements. Below are proactive stories that were secured (excluding PRNewswire distribution):
- Chew Boom: Hissho Sushi Introduces New Crunchy Hatch Chile Chicken Sushi Roll
- Trend Hunter Magazine: Hatch Chile Sushi Rolls : Crunchy Hatch Chile Chicken Sushi Roll
- Albuquerque Journal: NM company, sushi chain debut Hatch chile roll
- Dallas Food Nerd: ‘Tis the Season for Hatch Chiles! Hissho Sushi and Hatch Chile Co. Launch Seasonal Roll
- The National Provisioner: Hissho Sushi, The Hatch Chile Co. launch Crunchy Hatch Chile Chicken Roll
- Philly Grub: Eat This: Crunchy Hatch Chile Chicken Sushi Roll
- Deli Market News: The Hatch Chile Co. Partners With Hissho Sushi for Nationwide Launch
Graphics
New product sheet: https://www.canva.com/design/HisshoSushiRollProductSheet
Free Local Tasting Events flyer: https://www.canva.com/design/HisshoSushiFreeTastingsFlyer