Careit is a new green tech startup that provides a free online marketing place that makes it easier for businesses and institutions to donate surplus food and goods directly to nonprofits. After a successful pilot of Careit’s free food rescue and donation app in 2021, the company was finally ready to launch it in all 50 states. Careit has struggled with previous public relations strategies and had not received much coverage or buzz from previous media outreach efforts. Therefore, Nicole Communications was hired to develop and implement a strategic PR plan to garner coverage in top tier publications, major cities (Denver, Los Angeles, Baltimore, etc.) and key B2B industry publications Careit was targeting to register on their app (grocery, restaurant, nonprofit, sustainability, etc.).

Services Provided


  • Campaign Development
  • Media Contacts Research, List Building & Outreach
  • PRNewswire Distribution
  • Interview Coordination


  • News Releases
  • Customized Pitches
  • Supporting Infographic
  • Interview Talking Points


Nicole Communications’ national PR campaign generated impressive results for Careit’s food rescue app official launch in all 50 states which led to 760,000 thousand reader impressions, $11K publicity value, 20 story pickups (and counting)more than 3,400 social media coverage views and nearly 100 social media engagements. Below are sample media articles secured: