Overview
Careit is a new green tech startup that provides a free online marketing place that makes it easier for businesses and institutions to donate surplus food and goods directly to nonprofits. After a successful pilot of Careit’s free food rescue and donation app in 2021, the company was finally ready to launch it in all 50 states. Careit has struggled with previous public relations strategies and had not received much coverage or buzz from previous media outreach efforts. Therefore, Nicole Communications was hired to develop and implement a strategic PR plan to garner coverage in top tier publications, major cities (Denver, Los Angeles, Baltimore, etc.) and key B2B industry publications Careit was targeting to register on their app (grocery, restaurant, nonprofit, sustainability, etc.).
After a successful PR campaign launch in 2023, Careit rehired Nicole Communications for expanded marketing and communications services to further enhance its company visibility, revamp its website, lead event and email marketing tactics, overhaul its social media strategy and put a strategic monthly PR outreach strategy in place.
Services Provided
PUBLIC RELATIONS
- Campaign Development
- Media Contacts Research, List Building & Outreach
- PRNewswire Distribution
- Interview Coordination
DIGITAL MARKETING
- Campaign Development
- Email Marketing
- Social Media Strategy
- Event Marketing
COPYWRITING & GRAPHICS
- Media Materials
- Email Marketing
- Social Media Graphics Development
- Blog Articles
WEBSITE MANAGEMENT
- Page Updates
- New Pages Development
- Search Engine Optimization
- New Content
U.S. Launch PR Results
Nicole Communications’ national PR campaign generated impressive results for Careit’s food rescue app official launch in all 50 states which led to 760,000 thousand reader impressions, $11K publicity value, 20 story pickups (and counting), more than 3,400 social media coverage views and nearly 100 social media engagements. Below are sample media articles secured:
- LA Biz First: LA Inno – 13 L.A. female founders to watch (bizjournals.com)
- MSN (KOIN): Food donation app provides hunger relief in the Portland area (msn.com)
- Progressive Grocer: Careit Food Rescue App Launches Nationwide | Progressive Grocer
- Colorado Biz Magazine: Careit Brings New Food Rescue App to Denver to Combat Hunger With Surplus Food Donations – ColoradoBiz Magazine (cobizmag.com)
- Waste 360: Careit App Launches Nationwide, Looks to Rescue 50M Pounds of Food | Waste360
- Grocery Dive: Food donation marketplace Careit expands nationwide | Grocery Dive
- NonProfit PRO: New CareIt Food Rescue App Launches Nationwide (nonprofitpro.com)
- The Baltimore Times: Free App Tackles Food Waste, Links Nonprofits in Need of Food with Donations – The Baltimore Times Online Newspaper | Baltimore News (baltimoretimes-online.com)
- The Packer: Careit app to help grocers with surplus food rescue | The Packer
- FSR Magazine: Restaurants Can Donate Surplus Food and Combat Hunger on New Careit App | FSR magazine
- The Produce News: Careit matches businesses to nonprofits for food donation | Produce News (theproducenews.com)
Campaigns & Events
National Restaurant Association 2025: https://careit.com/2025/04/careit-to-debut-surplus-food-donation-tech-solutions-at-the-2025-national-restaurant-association-show/
- Hospitality Technology post-event feature: https://hospitalitytech.com/nra-2025-how-careit-connects-kitchens-communities-tech-first-approach
Food Waste Prevention Week 2025: https://careit.com/2025/03/careit-to-partner-and-host-free-webinar-in-support-of-food-waste-prevention-week-2025/
- More than 50 webinar registrations (550% increase from Careit’s previous webinar hosted)
Website Strategy
New Media Kit Page: https://careit.com/media-kit/
New Client Success Stories Page: https://careit.com/success-stories/
New SB 1383 California Food Donor Guide Page: https://careit.com/food-donor-guide-for-california-sb-1383/
Revamped News and Blogs Page: https://careit.com/news/