Careit

Overview

Careit is a new green tech startup that provides a free online marketing place that makes it easier for businesses and institutions to donate surplus food and goods directly to nonprofits. After a successful pilot of Careit’s free food rescue and donation app in 2021, the company was finally ready to launch it in all 50 states. Careit has struggled with previous public relations strategies and had not received much coverage or buzz from previous media outreach efforts. Therefore, Nicole Communications was hired to develop and implement a strategic PR plan to garner coverage in top tier publications, major cities (Denver, Los Angeles, Baltimore, etc.) and key B2B industry publications Careit was targeting to register on their app (grocery, restaurant, nonprofit, sustainability, etc.).

After a successful PR campaign launch in 2023, Careit rehired Nicole Communications for expanded marketing and communications services to further enhance its company visibility, revamp its website, lead event and email marketing tactics, overhaul its social media strategy and put a strategic monthly PR outreach strategy in place.

Services Provided

U.S. Launch PR Results

Nicole Communications’ national PR campaign generated impressive results for Careit’s food rescue app official launch in all 50 states and major company announcements which led to 800,000 thousand reader impressions, $19K publicity value, 45 story pickups (and counting), more than 4,300 social media coverage views and 150 social media engagements. Below are sample media articles secured:

• The Packer: How Food Waste Apps Are Reshaping Grocery Retail
• Worth Magazine: SNAP Benefit Halt Hits 42M Americans Amid Shutdown
• Sustainable Food Business: Sprouts Farmers Market diverts 30 million pounds of food from landfills through tech partnership
• Waste Magazine: Operation Success: Five Steps for Cities to Launch a Beneficial Community-Wide Food Donation Program
• Hospitality Technology: NRA 2025: How Careit Connects Kitchens to Communities With a Tech-First Approach
• LA Biz First: LA Inno – 13 L.A. female founders to watch (bizjournals.com)
• Waste 360: Clean Memphis & Careit Reaches 250Klbs. of Food Rescued
• FSR Magazine: Restaurants Can Donate Surplus Food and Combat Hunger on New Careit App
• Seafood Source: SeaShare and Careit donate 50,000 pounds of seafood to Los Angeles wildfire victims
• Grocery Dive: Food donation marketplace Careit expands nationwide
• MSN (KOIN): Food donation app provides hunger relief in the Portland area (msn.com)
• Progressive Grocer: Careit Food Rescue App Launches Nationwide
• Colorado Biz Magazine: Careit Brings New Food Rescue App to Denver to Combat Hunger With Surplus Food Donations
• The Shelby Report: Sprouts Farmers Market, Careit Rescue 30M Pounds Of Food Waste
• Food Logistics: Utilizing Community Resources and Surplus Food to Boost the Nutrient Economy
• NonProfit PRO: New CareIt Food Rescue App Launches Nationwide (nonprofitpro.com)
• The Baltimore Times: Free App Tackles Food Waste, Links Nonprofits in Need of Food with Donations
• The Produce News: Careit matches businesses to nonprofits for food donation

Campaigns & Events

National Restaurant Association 2025: https://careit.com/2025/04/careit-to-debut-surplus-food-donation-tech-solutions-at-the-2025-national-restaurant-association-show/

• Hospitality Technology post-event feature: https://hospitalitytech.com/nra-2025-how-careit-connects-kitchens-communities-tech-first-approach

Food Waste Prevention Week 2025: https://careit.com/2025/03/careit-to-partner-and-host-free-webinar-in-support-of-food-waste-prevention-week-2025/

• More than 50 webinar registrations (550% increase from Careit’s previous webinar hosted)

Website Strategy

New Media Kit Page: https://careit.com/media-kit/

New Impact and Client Success Stories Page: https://careit.com/impact/

New SB 1383 California Food Donor Guide Page: https://careit.com/california-sb-1383-guide/

Revamped News and Blogs Page: https://careit.com/blog/