US Food Trucks

Overview

U.S. Food Trucks, an affiliate of U.S. Restaurant Properties that specializes in food truck ownership services, hosted its first annual state-wide TX Food Truck Fest in May 2012. For the first time, 30 food trucks from all over Texas came together in this two-day event that benefited the Leukemia Lymphoma Society. It was held at Valley View Center in North Dallas.

Services Provided

Nicole Communications was hired to promote the event to the company’s target audience throughout Texas. Below are specific services we provided:

  • Strategic Public Relations Planning
  • Media Relations
  • Content Development

Results

The event was a huge success, with more than 10,000 people coming out to eat delicious food from food trucks all across Texas. Nicole Communications was able to secure a significant amount of media coverage throughout Texas, and in food-industry publications including the Dallas Morning News, Dallas Observer, D Magazine, Austin Chronicle, NBCDFW.com, KTVT-TV/CBS,
KDFW-TV/FOX, QSR Magazine, Mobile-Cuisine.com, and more.

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US Food Trucks
US Food Trucks